Family History
The Legacy
a family story
Zeltner & Co was founded on the legacy of Jürg Zeltner, a renowned banker, leader, entrepreneur, visionary, and loving father. Jürg prioritised family values, security and fortune – not just for his own family, but for the families of his clients.
Jürg had a tremendous impact on those around him, inspiring loyalty and commitment from employees and peers alike. His banking career was driven by his ability to understand his clients’ needs and his tireless dedication to delivering detail-oriented, best-in-class services and products.
Jürg passed away in 2020 at the age of 52.
Our Values
a fusion of tradition and today
The Zeltner family has its roots in farming, politics and policing in Bern – Switzerland’s capital city. After spending his formative years there, Jürg decided to use his acumen and experience in the international financial industry.
In 2021, Jürg’s son, Thomas Zeltner, founded Zeltner & Co. The organisation is an entrepreneurial and modern enterprise based on the core values of Jürg and his family:
・Listening to other people’s needs
・Telling the truth, even if it hurts
・Working until the job is done
・Being obsessed with detail
・Aiming as high as possible.
Founder and Principal
Thomas eduard zeltner
Thomas Zeltner founded Zeltner & Co. in 2021. From its inception until July 2025, he served as both CEO and Chairman of the Board, overseeing the family office and investment boutique. In mid-2025, he chose to step back from day-to-day operations to focus on his role as the principal and as a client of Zeltner & Co, entrusting the leadership of the firm to a highly capable management team.
Thomas gained his expertise in traditional private banking through collaboration with seasoned professionals, in-depth study of contemporary research, and a commitment to adopting innovative, disruptive approaches to wealth management. His goal has always been to identify the most effective strategies for managing family wealth in the 21st century.
He resides in the Canton of Schwyz and is a passionate motorsport enthusiast—a shared interest with his late father. In his personal time, he enjoys being outdoors and staying physically active.